Auto Touring
Auto touring, the member magazine of ÖAMTC, features its own travel section, reaching over 2 million readers and achieving a reach of over 25% in Austria. Targeted regional advertising within various federal states is also possible. Thanks to its reach and efficiency, auto touring is the flagship for wide-reaching campaigns. It also proves to be as economical and effective as not other medium for specific target groups.
This magazine is published eleven times a year and offers a unique combination of quantity and quality. The readership of auto touring is highly educated, diverse in interests and has above-average purchasing power. Thus, the magazine appeals not only to a broad audience but also to all relevant target groups with the most favourable cost per thousand impressions (CPM).
With a wide range of topics, from automotive trends and traffic safety to travel tips and technical innovations, auto touring appeals to a large and diverse readership.