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Online and cross media marketing

IGL Werbedienst creates tailor-made solutions for your online and cross-media planning.

Whether if qualitative or quantitativ goals or if you would like to strengthen your brand or if you would like to generate more bookings - the tourism online specialists will advise you on all possibilities.

As an advertising agency just can be as successful as the clients themselves, it is very important for us in spending time for a preliminary meeting to define goals and create a suitable campaign for you.

Online campaigns

We create

  • keyword marketing
    classic campaigns in your favorite target markets
  • classical banner ads
    in an international network with targeted websites but also via platforms and news-sites within Europe
    IGL also warmly recommends banner ads with their special-interest products to get high conversions
  • e-mail marketing
    optionally inclusive editing and creation of templates. All addresses are approved and the newsletter will be sent out by a whitelisting server
  • audio marketing
    Transport your advertising messages to your target group and your target market using contextual targeting
  • CONATIVE campaigns
    Application by means of a text-image teaser and online advertorial in the look & feel of the respective platformn
  • native-ads
    Image-text combinations of your message are delivered in target group relevant environments
  • video marketing
    Placement of your advertising videos (PreRoll & Inread) using semantic targeting on various platforms

Of course, you will receive regular interim reports during the ongoing campaign as well as a final report after the booked services have been completed. Optimizing the advertising measures during the project period is part of the good IGL-tone!

Cross media campaigns

You are planning a campaign with all media-tools and you need help with the concept and the realization?

Because of our long-term relationships with lots of publishing houses of special interest media and daily papers we are able to create tailor-made cross-media packages. If you just would like to address your promotion to families who should spend their holidays in your destination or if you want to present the fixed-rope route to aficionados of outdoor activities or animate couples for spending a romantic short-trip or promoting your seminar facilities to buyers of the MICE-industry, you will have lots of possibilities!


Online marketing measures can also be done with a smaller budget than cross-media campaigns.

The IGL team looks forward to your inquiries!